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National Geographic Society: Inviting Applicants for Making the Case for Nature Programme

Deadline: 4 April 2018

One of the greatest challenges in addressing environmental issues is that simply communicating the science is often insufficient to inspire action. How might visual artists, photographers, and videographers more effectively create and use images or video to overcome apathy towards species and ecosystems?

National Geographic Society is currently inviting applicants for its program entitled “Making the Case for Nature” to advance the field of science communication by determining a more effective way to market nature anD inspire action.

Priorities

Priority will be given to projects that aim to do one or more of the following: Propose an interdisciplinary collaboration of a scientist (including social scientists) and a visual artist, photographer, or videographer to quantify impact of visual communication via different channels (e.g., Instagram)

Engage students in identifying and implementing effective strategies for communicating about nature

Use social marketing principles to inform the approach Study how the human brain responds to nature imagery Measure audience engagement and test the effectiveness of different communication approaches as part of a storytelling proposal. Demonstrate increased engagement among targe audiences (e.g. decision makers, students, etc.) on the chosen topic

Funding Information

Typical proposal requests should be less than $30,000. Applicants may request up to $50,000, of which up to 20 percent of the total can be used as a stipend for the applicant or team members. All applications should explicitly review what has already been accomplished on the topic and state the plan for evaluating the impact of the work.

Eligibility Criteria

National Geographic Society seeks proposals from around the world that advance the science of nature communication by systematically testing visual communication and education methods; visualizing complex data; communicating about an environmental issue; or developing new education methods for reaching learners of all ages.

How to Apply

Applicants can apply via given website. For more information, please visit Making the Case for Nature.

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